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about
sam cashen

UX Design | UI Design | Graphic Design | Digital Art

Throughout my career, I have worked with clients in various industries. My goal is always to create designs and artwork that not only meet the client’s objectives but exceed their expectations.  

Creative Approach

Combining innovation and user-centred thinking to craft unique and engaging experiences.

user centred design

Conducting user research, creating user personas, and designing intuitive and seamless user flows.

usability & accessability

Designing intuitive interfaces, clear navigation, and inclusive design considerations for users of all abilities.

more than 15 years of experience in design

I bring a versatile skill set and a deep understanding of the industry. I have expertise in graphic design, web design, and UX/UI design, and have worked on diverse projects across various industries.

 My keen eye for aesthetics, strong design principles, and user-centred approach allow me to create visually stunning and impactful designs. I am experienced in conducting user research, usability testing, and iterative design processes to deliver exceptional user experiences. 

I am confident in my ability to tackle complex design challenges and deliver innovative solutions that captivate audiences and drive results.

Download My CV
Outside of UX design

As an illustrator, I enjoy bringing ideas to life through visual storytelling. My illustrations are often inspired by nature, mythology, and my own imagination. I have created illustrations for children’s books and personal projects.  

Some other hobbies:

  • Travel
  • Climbing & Outdoors
  • Reading
  • Music
  • Learning
  • Cooking

 

some of MY SKILLS
User
Research

To understand user behaviours, needs, and preferences, and use these insights to inform design decisions.

Information Architecture

Organise and structure the content and functionality  ensuring logical categorisation and easy navigation for users.

Interaction Design

Designing intuitive and engaging interactions between users and digital interfaces

Usability
Testing

Plan and conduct usability testing sessions to observe user interactions, identify pain points, and gather feedback for iterative design improvements.

Wireframing & Prototyping

Create low-fidelity wireframes and interactive prototypes to visualise and test design concepts, allowing for early user feedback and iteration.

Visual
Design

Applying visual design principles, such as typography, colour theory, and layout, to create aesthetically appealing and cohesive user interfaces.

Persona Development

Create user personas that represent the target audience, capturing their characteristics, goals, motivations, & pain points 

Collaboration & Communication

Collaborate effectively with cross-functional teams, such as developers and stakeholders,  communicate design concepts and ideas clearly.

Analytical Thinking

Analyse data & user feedback, draw meaningful insights, and make data-driven design decisions that align with business goals & user needs.

My qualifications
  • MA UX Design - Falmouth University 2024
  • Foundation Degree Fine Art - University of Derby
  • HTML5/CSS3 Beginners - Academy Class
  • ACP Print and media publication using InDesign - Adobe
  • ACP Graphic design & illustration using Illustrator - Adobe
  • Brand Management: Aligning business, brand and behaviour - University of London
Book recommendations

What I am reading, or what I have read most recently.

The Authority Gap
Give and take
The design thinking playbook
Choice hacking
Building behavioural science in an organisation
The design of every day things
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